1、缺乏可操作性的规划与策划，那是对客户的不负责！博为国际拒绝平庸。没有独特奇异的创意，决不提交给客户！
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2、旅游需要规划，其根本动机就在使旅游发展走上一条良性发展道路，其动力就在于创新。而创新不是无根之木，实现创新，一般可以从市场和资源两方面入手，就是所谓的市场与产品双引擎。
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3、旅游开发它是一个社会行为、生态行为。对于开发主体而言，它又是一个经济行为，一个成功的旅游规划，是要能够为开发主体带来经济上的可持续。
··················································································································································
4、“策划规划”是感性的，它偏重的是创意和传播；“咨询顾问”是理性的，它关注的是逻辑与可行性。中国旅游发展，既需要策划规划的感性，更需要咨询顾问的理性。
··················································································································································
5、旅游发展是有共性的，虽然外部表现形式各不相同，但其内部存在相同或相似的发展规律。虽然地域不同、主体不同、资源条件不同，但解决思路和模式方法可以相同或相似，只要在具体操作上结合各自特点即可。
··················································································································································
6、旅游项目投资，已经脱离单一项目投资的时代，越来越多的投资商，着眼于区域整体投资，力求整合旅游产业链，整合多元产业，寻求综合收益的最大化，这是旅游投资发展的趋势，也正在成为旅游投资的特征。
··················································································································································
7、资源不等同于产品，旅游资源的科学价值也不一定等同于旅游产品的市场价值。因此，旅游产品的策划需要熟悉旅游市场，通过对市场需求的确认，来决定将哪些有市场价值的旅游资源转化为旅游产品及产品的表现形式。
··················································································································································
8、资源再好，不转化为产品也没用；产品再好，不包装也无法融资。俗话说：三分长相，七分打扮，无论是政府进行招商引资，还是企业融资，对产品的包装，具有特别重要的意义。
··················································································································································
9、用一句话道出旅游智业（旅游策划、旅游规划、旅游营销）的精髓，那就是：创意第一，终端为王；细分市场，精准营销。
··················································································································································
10、在区域旅游发展的过程中，必须始终坚持这样一种理念，即整个区域就是一个景区，而不是一个被行政单元分割的旅游目的地。不能仅仅站在发展旅游的角度看旅游，要站在“全域经济”的高度看旅游，要通过发展旅游来进行城市经营，推进乡村经济的发展，推动由于旅游发展而产生的土地升值等经济形态的变化，进而带动“全域经济”的发展，打造“全域旅游”的新概念。
··················································································································································
11、区域旅游开发应该是这样一种状态，即人们可以在该区域随意地停车、随意地购物、随意地品尝地方小吃、随意地休闲度假，使之建设成“民风和谐、生态永续”的快乐休闲地，推进旅游门票经济向服务经济、体验经济转变。
··················································································································································
··················································································································································
2、旅游需要规划，其根本动机就在使旅游发展走上一条良性发展道路，其动力就在于创新。而创新不是无根之木，实现创新，一般可以从市场和资源两方面入手，就是所谓的市场与产品双引擎。
··················································································································································
3、旅游开发它是一个社会行为、生态行为。对于开发主体而言，它又是一个经济行为，一个成功的旅游规划，是要能够为开发主体带来经济上的可持续。
··················································································································································
4、“策划规划”是感性的，它偏重的是创意和传播；“咨询顾问”是理性的，它关注的是逻辑与可行性。中国旅游发展，既需要策划规划的感性，更需要咨询顾问的理性。
··················································································································································
5、旅游发展是有共性的，虽然外部表现形式各不相同，但其内部存在相同或相似的发展规律。虽然地域不同、主体不同、资源条件不同，但解决思路和模式方法可以相同或相似，只要在具体操作上结合各自特点即可。
··················································································································································
6、旅游项目投资，已经脱离单一项目投资的时代，越来越多的投资商，着眼于区域整体投资，力求整合旅游产业链，整合多元产业，寻求综合收益的最大化，这是旅游投资发展的趋势，也正在成为旅游投资的特征。
··················································································································································
7、资源不等同于产品，旅游资源的科学价值也不一定等同于旅游产品的市场价值。因此，旅游产品的策划需要熟悉旅游市场，通过对市场需求的确认，来决定将哪些有市场价值的旅游资源转化为旅游产品及产品的表现形式。
··················································································································································
8、资源再好，不转化为产品也没用；产品再好，不包装也无法融资。俗话说：三分长相，七分打扮，无论是政府进行招商引资，还是企业融资，对产品的包装，具有特别重要的意义。
··················································································································································
9、用一句话道出旅游智业（旅游策划、旅游规划、旅游营销）的精髓，那就是：创意第一，终端为王；细分市场，精准营销。
··················································································································································
10、在区域旅游发展的过程中，必须始终坚持这样一种理念，即整个区域就是一个景区，而不是一个被行政单元分割的旅游目的地。不能仅仅站在发展旅游的角度看旅游，要站在“全域经济”的高度看旅游，要通过发展旅游来进行城市经营，推进乡村经济的发展，推动由于旅游发展而产生的土地升值等经济形态的变化，进而带动“全域经济”的发展，打造“全域旅游”的新概念。
··················································································································································
11、区域旅游开发应该是这样一种状态，即人们可以在该区域随意地停车、随意地购物、随意地品尝地方小吃、随意地休闲度假，使之建设成“民风和谐、生态永续”的快乐休闲地，推进旅游门票经济向服务经济、体验经济转变。
··················································································································································